Investment and Due Diligence Process

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PIC is a private equity that participates in equity investments to facilitate entrepreneurship and help existing businesses grow. We actively seek out companies to invest in through our extensive networks and contacts. Our intention is to maximize our return by bringing some expertise to the business. If you are looking for a partner to help your business expand and grow, we encourage you to contact us.

When assessing potential opportunities, we have learned over the years that the people behind the business are the most important key to its success. Other investment criteria include: the market opportunity; growth potential; financial viability; risk level; ability for PIC to add value to the company; and the exit strategy.

We encourage you to learn more about angel (private equity) investing prior to contacting PIC Investment Group to ensure you understand if this type of investing is a fit for your business. If all you are seeking is money, we encourage you to look at other financing sources. PIC Investment Group is an active investor, we look for opportunities where we can add value through our extensive networks and operating companies.

The due diligence process will be lengthy and time consuming. In order for us to be successful, it is critical that we understand everything about the owners and management team, the uniqueness of the products or services, and your business processes and systems. In some cases, your opportunity may be too early for us and we will maintain contact until we see more milestones achieved. Keep in mind the process can take several months so we encourage you to start well before you actually require the money.

There are times when our minority investment companies need to raise additional funds before an exit. Good communication with us is important as we have access to experienced business owners that have successfully negotiated and sold their businesses. Remember, our success depends on you and we are here to help.

Business Proposal Summary



  • Start the angel investment process well before you need the money. We often will wait to see if certain milestones are reached prior to engaging in a serious discussion.
  • We encourage you to seek other sources of financing while talking to us. Do not rely on one investor, make sure to have a back-up plan. We review 50 to 75 potential business opportunities each year and will often invest in only 2 or 3 a year.
  • Skin in the game is important to us. One of the best ways you can show us you believe in your business opportunity and will work hard to ensure its success is by investing your own money into your business.
  • Be realistic when determining the valuation of your company and the amount of equity you are prepared to give up. Keep in mind, there is a significant amount of risk for us in angel investing and we may require more ownership than you are willing to give up.
  • Make sure to emphasize the exit strategy. Our goal is to get out of the investment in 3 to 5 years. Keep that in mind while you are writing up your business proposal and make sure your plan for our exit is clear.
  • When filling out your business proposal, note that we want to see Boards of Directors in place with all of our minority investment companies. In most cases, we will also require a seat on your board of directors.
  • PIC has investments ranging from $25,000 to over $2 million. The size of investment depends on many different factors. If you are a start-up, it is not likely that PIC will be investing at the $2 million range. Sometimes we may suggest that other investors look at your business opportunity if it is more than we are prepared to invest in.