b'LONG LAKE INSURANCE|SCOTT FRIZZELL Long Lake InsuranceThis year has been filled with changes,The addition of an in-house Controller willABD brings a wealth of knowledge from challenges and new opportunities.give us added analytic and managementexceptional leaders and I am very proud to Covid-19 helped us recognise theof our business, allowing us to build andbe part of this family and team. resilience and adaptability of our teamexecute on our strategic initiatives. and our organization. We realized thatThroughout 2020 we have been focused our remote work model, that had beenon building our corporate brand and working for a handful of our staff, was alsoidentity. We have refined our missions, feasible for a much larger sub-set of ourvision and values, built a more client staff.We have moved towards a paperlessfocussed website and we continue to buildSCOTT FRIZZELLenvironment and Im pleased to say thatour social media presence.even our newest branches are now fullyMy philosophy has always been toA coach should never be afraid to ask digitized, giving us a strong businesssurround myself with really good peoplequestions of anyone he could learn from. resumption plan moving forward. Weand build a team that can not only score Bobby Knightinitiated a market search for a brokergoals but who complement and work very management system that would offer uswell together. We have a great team in efficiency and enhanced functionality.place, created a structured environment, Locations - 9During this process we realized that ourand I believe this team is not only current system was being underutilized soknowledgeable and experienced but also Hail Acres Insuredwe are in the midst of an upgrade that willresilient.The Partnership with PIC and349,190help us to gain efficiencies in day to day client service, broker workflow reporting, and any future remote work situations.April 1, 2020 we acquired the assets of Simpli Insurance. This expansion added three new locations in Bruno, Viscount and Wakaw and seven new staff to our team, giving us a larger geographic reach and an immediate 20% growth. Building and strengthening our Commercial Department has been a major focus for us this past year. We have seen significant growth in our commercial client numbers of larger and more complex in nature insurance needs. PIC GROUP 2020 ANNUAL PROFILE 25'